CARLOS
TOVAR

Spearheading creative, strategy, and agency growth at ZONED ($4M to $12M), ensuring the delivery of impactful work for our clients. Lead multidisciplinary teams in crafting brand and platform-native content for partners. Fostering strong senior client relationships, aligning creative vision with client objectives. Drive agency direction, promoting a culture of creativity and collaboration.

Joined the Zoned team post-acquisition by GameSquare to help transform a talented roster into a full-service agency. Brought structure to the creative and strategic process, landing marquee clients like Jack in the Box, Converse, and Fortnite. Built the playbook for how brands show up in gaming — then built the team to execute it. Shaped the agency's identity and began leading the structure that would make Zoned's best work possible.

The real-world education. Cut my teeth at Wieden+Kennedy — learned from some of the best humans in the business and that the work should always do the talking. Moved to Envy Gaming and learned what it actually means to lead a team of eight people who depend on you. Then went full entrepreneur — managing NBA and NFL friends' careers, wheeling and dealing, and figuring out how to build something from nothing. Every role was a different classroom.

Learned about advertising and marketing. Allegedly.